Flipkart is lower back on UC Browser as neatly; fruits of App-simplest approach?
Flipkart, the blue-eyed boy of Indian eCommerce trade famously pitched for the App-best strategy in September remaining 12 months where it absolutely shut down its cell web site quoting huge success of the same in its test with Myntra. but records proved otherwise. Flipkart’s decision to head app handiest with Myntra was a disaster, and so was the choice with Flipkart itself. towards the end of final year, Flipkart variety of abandoned its app-only plans and launched Flipkart Lite. but then, it become available handiest for Chrome and Opera cellular browsers.
And these days, we see that Flipkart cellular site is again on UC Browser as smartly. We aren't certain when exactly did Flipkart begun engaged on UC Browser, but as per some of our readers, it’s working given that today morning. interestingly, it doesn’t carry the ‘Flipkart Lite’ tag like on Chrome or Opera which they promoted as a web app. however for all useful applications, it appears and works the same on UC Browser as it does on Chrome.
For the uninitiated, UC Browser is the No.1 mobile web browser in India and third most generic app standard in the nation. The company claims over 50% market share in India. youngsters some might question the skill of accomplishing to this aspect, there is no approach an eCommerce site like Flipkart can ignore it for thus lengthy.
With Flipkart Lite, the enterprise was amongst the primary ones to take benefits of recent elements in Chrome just like the new notifications, carrier laborers and others. So Google became hand-in-glove with the building of Flipkart Lite. That should doubtless explain why it isn’t referred to as ‘Lite’ on UCBrowser.
Flipkart cellular website is still inaccessible on other web browsers, most principally Safari for iOS and Firefox for Android. Now that Flipkart cell website is back on UC Browser, will we expect them to aid all other mobile browsers as well? We suppose so. we have reached out to Flipkart and will replace with anything we hear lower back from them. So reside tuned.